strategy+business

ROLE
Art Direction, Motion Graphics

TEAM
Opto Design, Marlena Agency, Aad Goudappel, Martin León Barreto, Miguel Montaner, André da Loba, Patrick Hruby, Andrea D’Aquino, Lasse Skarbövik, Jasu Hu

CLIENT
strategy+business (s+b) is an award-winning management magazine for decision makers in businesses around the world. S+b illuminates the complex choices that leaders face—in strategy, marketing, operations, human capital, governance, and other domains—and the impact of their decisions.

CHALLENGE
In a digital-driven world, how does a print publication engage with and expand its target audience? S+b has circulated in print since 1995. In 2022, the publication transitioned to a digital-only format to keep up with the demands of its readership. This reformatting necessitated us to reconsider how we utilize illustrations to ensure that they are as impactful digitally as they were in print.

SOLUTION
Where s+b’s bold cover illustrations would once stand out among other publications on news stands, now they’re being seen in small scale in the digital sphere, where the tradeoff of scale is made up for in the lack of restriction to static imagery. We created animated versions of s+b’s covers to add dynamism and visual interest when promoted on their website and social platforms.